Integrated
CPG Consulting
Led by Youn Chang: Ex-Apple, Ex-Glossier Product Operations Executive
Wharton MBA, entrepreneur and operator with17 years of U.S. CPG market experience.
I’m Youn Chang, a CPG industry expert specialized in the U.S. Market. I hope to help turn your product vision into a real business in the new blue ocean.
Prior Experience
Client Success Story
End-to-End
U.S. Go-To-Market Strategy
ReSaltZ Wellness
The scope of this project was to launch ReSaltZ in the US market and to support pre- and post-launch activities, setting up the brand for success – from website building to warehouse setup and beyond. It has since expanded to include ongoing wholesale and D2C support, with Y-CO providing essential on-the-ground assistance for ReSaltZ U.S. operations.
— Shopify Website: Create seamless shopping experience from website design to custom building
— Copywriting & Branding: Rewrote the entire product and branding copy to be best delivered in the U.S. Market
— Inventory planning and U.S. 3PL set-up: Help SKU / UPC set-up, importing initial inventory and fulfillment process
— U.S. targeted email marketing set-up using Klaviyo platform
— Pop-up store support as a ground force
— Develop PR / local launch strategy
— Retailer contact list & outreach plan
— Ongoing support as U.S. operational representative
Media Coverage
Services
Let Y-CO hold your hands in the exciting U.S. market with customized and dedicated support.
U.S. Go-To-Market
Branding & Creative
Product Development
Digital Marketing
Supply Chain & More
Testimonials
— YJ Kwon.
ReSaltZ Wellness
— Heejee K.
Meebak Seoul
Youn's expertise spans branding, marketing, and design, making her an exceptionally versatile professional. Her wide-ranging proficiency in these areas undoubtedly lends immense value to effectively leading any project.
Working with Youn was more than just a job—it was an enriching experience. It was a time of expanding insights beyond the beauty business and gaining a deeper understanding of strong brands. Youn's extensive market experience proved to be invaluable. She excelled as a project leader, demonstrating excellent direction and leadership skills, making her someone I would love to continue working with. She provided significant assistance not only in shaping the overall vision in ReSaltZ U.S. expansion but also in refining details and SOP manuals. Youn provided comprehensive support for the launch of the ReSaltZ brand in the US market, including Shopify setup, brand copywriting, customer management solutions setup, logistics setup, and more.